Valentine’s Day is on a Sunday this year, that means put on your marketing caps and PROMOTE, PROMOTE & PREPARE WISELY.

Here is a survival countdown for Valentine’s Day that can help you optimize your flowers, staff and most importantly your cost & sales.

Week of January 25—29

  • a) Prepare work schedules. Identify which non-floral associates will help in floral
  • b) Decorate Floral Department
  • c) Complete candy arrangements
  • d) Fill water tubes with Chrysal Professional #2 or save money & time and use Arrive Alive.  Every stem gets hydrated!
  • e) Indentify incremental display location(s)
  • f)Send out a $5 off coupon to customers & remind them to order the flowers early in order to get the best flowers!
  • g) Post “at a glance” instructions for prepping flowers

INSTRUCTIONS INCLUDE–Mix ALL solutions with COLD H2O
o Right solution for the job: Chyrsal Prof #2 for buckets. Pro #3 for vases.
o How deep to fill buckets (1/3—1/2)
o How much to cut off stems (1-2inches)
o How many bunches per bucket
o NOT to strip foliage from stems
o What cooler to store finished products

Week of January 30—Feb 5

  • a) Make sure ALL floral supplies are in. No supply orders during VD week (glass, nutrients, wire, Arrive Alive, Transporters)
  • b) Review VD work schedule / make changes. Staff heaviest for the 14th
  • c) Balloon set-up
  • d) Determine display area for impact items (orchids , tulip pots, etc)
  • e) Upgrade potted. Dust off last year’s left over bows and pouffs
  • f) Make sure wire catalogues are out and everyone knows how to use

Week of February 6—12

  • a) Create balloon bouquets
  • b) Begin fresh arrangement production
  • c) Start pre-greening rose vases. Fill vases with Chrysal Professional #2 or Pro #3.
  • d) Spray pre-green vases with Chrysal leafshine to avoid dehydration.
  • e) Identify space allotments in dairy and produce coolers for arrangements
  • f) Create a coupon for Mother’s Day & make sure it goes out the door with every flower!

February 9

  • a) Communicate to receiving manager and GM how large your in-bound load will be
  • b) Identify where it is to be stored
  • c) Staff heavy to process entire load of dry-pack blooms. Leave NOTHING in boxes!
  • 2 REASONS WHY: 1. So you can inspect the product. 2. Allow time for flowers to hydrate 100%
  • d) Prepare processing buckets using cold water and Chrysal Professional #2
  • e) Teach extra help how to wrap flowers & how to up-sale with Arrive Alive water wrap

February 11

  • a) Mass-produce rose arrangements
  • b) Build displays
  • c) Create a special section for vase-less bouquets, use Arrive Alive to wrap the bouquets and get water out of the buckets! Wet floors are dangerous!

February 12

  • a) Arrange to have all displays completed by noon
  • b) Expand ALL fresh cut displays—get every stem out on the floor

February 13

  • a) Floral managers help customers, NOT run registers!
  • b) Assign someone to refill arrangements with freshly-made Chrysal Pro #2 or Pro#3
  • c) Set up Cupid check out lane at end of day. Prep location with floral wrapping paper & Arrive Alive
  • d) Remind the register people that the holiday is UPC-driven!
  • e) Buy lunch for the entire staff, it doesn’t have to be expensive but it should reflect appreciation and keep everyone in the store

FEBRUARY 14

  • a) Instruct all staff to up-sell EVERYTHING!! Remember–everything in a vase SELLS!
  • b) Remind the customers to use the flower food in order to maximize the vase life of their flowers.

FEBRUARY 15

  • CELEBRATE & BEGIN TO PLAN FOR NEXT YEAR, take notes of what went well & what went wrong.  This is the best time to make notes since the big event is fresh in your memory! 
  • If you have any left over flowers donate them to local hospitals or even give them to your staff as an extra token of appreciation!


To achieve a long vase life, removing the thorns is not recommended. Every wound on the stem leads to deterioration of the stem bark and the loss of cell moisture, resulting in major container/vase contamination. This results in wilted leaves, very little or no flower development and turbid, smelly containers and vases. With Rosa it can even lead to the manifestation of bent-neck.

VASE LIFE TESTS

Roses with thorns last longer in the vase than roses without thorns. When flower food is added to the vase water, the differences disappear. However, the vase water of roses without thorns does remain turbid.

 VASE LIFE KILLERS

 The only excuse for removing thorns is to make arranging easier and protect the hands if no gloves are used. If you have to,  remove the thorns with as little damage to the tissue as possible. The consumer can best remove them by breaking them off by hand, pushing them aside. All other methods of using knives and thorn removers are harmful to the flower.


Flower preparation is just as important as the flower handling itself. Here are 12 flower care tips for Valentine’s, that will ensure longer vase life…

  • Start off with a clean work space and clean materials (buckets, cutters, vases, etc). 
  • Always measure out your solutions correctly. Overdosing or under-dosing wastes time and money.
  • Prep your buckets with COLD water. Pre-chilling buckets a day ahead will work even better.
  • Fill bucket 1/3 full. During holidays, mark bucket with tape for quick filling. 
  • Do not use ice since it dilutes the dosage.
  • Use sharp, clean tools to prevent contamination and maximize solution efficacy.
  • Get stems into solution quickly to reduce air bubbles entering the system. 
  • Never combine the old solution with the fresh new solution.
  • Top-up with flower food solution and not water.
  • Give a fresh cut when you prepare fresh bucket solutions.
  • Keep leaves out of vase water. 
  • Avoid dripping any solution or water on petals and flowers. Try to keep them as dry as possible.
According to the National Retail Federation adults intended to spend an average of $40.20 on flowers for Valentine’s Day. Following these tips and using floral nutrients is a great financial investment and more importantly necessary to preserve your floral reputation.
CUT ROSE CARE TIPS
 

We all know Valentine’s is the season of LOVE.  It’s important to show your customers and flower shop some love by creating welcoming Valentine’s decorations for this lovely holiday. This will help showcase your Valentine’s merchandise and should lead to higher store traffic and more sales.  Here are some lovely tips for decorating your floral department for Valentine’s this year!

  • Decorate the windows and front of your shop- You want to draw attention to your store for people on the outside.  Valentine’s is fresh in everybody’s mind, so as they pass your store, if something creative catches their eye, it’s more likely they come in to look around.
  • Display your store hours clearly so customers know your Valentine’s hours- It’s important customers know your Valentine’s hours so they know where to go if they need last minute items.  Displaying your hours clearly and creatively can help keep store traffic up.
  • Be creative!  You want to create unique decorations that will help draw people to your shop, maybe a centerpiece- Having one very creative and beautiful piece can get people talking and bring traffic to the store.  Having this located towards the back of the store might be good so customers need to walk through aisles of merchandise to see it.
  • Have many floral arrangement options- Offer your customers different options so they can choose which they like best.  Offer different flower combinations and different vases and presentation items.  Also, try infusing heart shaped items into your bouquets.
  • Placement is key- Around the store, place cut-out hearts, cut-out cupids, balloons and other decorations that scream Valentine’s.  When it comes to Valentine’s, nothing is never too much.  So don’t be afraid to go crazy and overdo the decorations!
  • Set the mood with music- Play some classic love songs lightly in the background that will enhance a shoppers mood.  This could maybe trigger feelings about their loved ones and lead to more purchases.

Visit www.chrysalflowerfood.com