Valentine’s Day is on a Sunday this year, that means put on your marketing caps and PROMOTE, PROMOTE & PREPARE WISELY.

Here is a survival countdown for Valentine’s Day that can help you optimize your flowers, staff and most importantly your cost & sales.

Week of January 25—29

  • a) Prepare work schedules. Identify which non-floral associates will help in floral
  • b) Decorate Floral Department
  • c) Complete candy arrangements
  • d) Fill water tubes with Chrysal Professional #2 or save money & time and use Arrive Alive.  Every stem gets hydrated!
  • e) Indentify incremental display location(s)
  • f)Send out a $5 off coupon to customers & remind them to order the flowers early in order to get the best flowers!
  • g) Post “at a glance” instructions for prepping flowers

INSTRUCTIONS INCLUDE–Mix ALL solutions with COLD H2O
o Right solution for the job: Chyrsal Prof #2 for buckets. Pro #3 for vases.
o How deep to fill buckets (1/3—1/2)
o How much to cut off stems (1-2inches)
o How many bunches per bucket
o NOT to strip foliage from stems
o What cooler to store finished products

Week of January 30—Feb 5

  • a) Make sure ALL floral supplies are in. No supply orders during VD week (glass, nutrients, wire, Arrive Alive, Transporters)
  • b) Review VD work schedule / make changes. Staff heaviest for the 14th
  • c) Balloon set-up
  • d) Determine display area for impact items (orchids , tulip pots, etc)
  • e) Upgrade potted. Dust off last year’s left over bows and pouffs
  • f) Make sure wire catalogues are out and everyone knows how to use

Week of February 6—12

  • a) Create balloon bouquets
  • b) Begin fresh arrangement production
  • c) Start pre-greening rose vases. Fill vases with Chrysal Professional #2 or Pro #3.
  • d) Spray pre-green vases with Chrysal leafshine to avoid dehydration.
  • e) Identify space allotments in dairy and produce coolers for arrangements
  • f) Create a coupon for Mother’s Day & make sure it goes out the door with every flower!

February 9

  • a) Communicate to receiving manager and GM how large your in-bound load will be
  • b) Identify where it is to be stored
  • c) Staff heavy to process entire load of dry-pack blooms. Leave NOTHING in boxes!
  • 2 REASONS WHY: 1. So you can inspect the product. 2. Allow time for flowers to hydrate 100%
  • d) Prepare processing buckets using cold water and Chrysal Professional #2
  • e) Teach extra help how to wrap flowers & how to up-sale with Arrive Alive water wrap

February 11

  • a) Mass-produce rose arrangements
  • b) Build displays
  • c) Create a special section for vase-less bouquets, use Arrive Alive to wrap the bouquets and get water out of the buckets! Wet floors are dangerous!

February 12

  • a) Arrange to have all displays completed by noon
  • b) Expand ALL fresh cut displays—get every stem out on the floor

February 13

  • a) Floral managers help customers, NOT run registers!
  • b) Assign someone to refill arrangements with freshly-made Chrysal Pro #2 or Pro#3
  • c) Set up Cupid check out lane at end of day. Prep location with floral wrapping paper & Arrive Alive
  • d) Remind the register people that the holiday is UPC-driven!
  • e) Buy lunch for the entire staff, it doesn’t have to be expensive but it should reflect appreciation and keep everyone in the store

FEBRUARY 14

  • a) Instruct all staff to up-sell EVERYTHING!! Remember–everything in a vase SELLS!
  • b) Remind the customers to use the flower food in order to maximize the vase life of their flowers.

FEBRUARY 15

  • CELEBRATE & BEGIN TO PLAN FOR NEXT YEAR, take notes of what went well & what went wrong.  This is the best time to make notes since the big event is fresh in your memory! 
  • If you have any left over flowers donate them to local hospitals or even give them to your staff as an extra token of appreciation!


Hawaiian Floral Mist is an easy to use floral food spray that penetrates, to nourish and rejuvenate cut flowers and greens for longer lasting freshness, without odor, spots or residue. It’s the first and only bio-reactive floral food spray of it’s kind. When Hawaiian Floral Mist mixes with the biology of the plant, it sustains life from the inside.

Using Hawaiian Floral Mist will give you less inventory loss, higher customer satisfaction, a longer selling life, and even allow you to “green-up” for weddings and special events. Corsages and displays that don’t have a direct water source benefit extremely well.

 

Purchase Hawaiian Floral Mist here.


When it comes to transporting bouquets, the most important part is to keep them hydrated. Arrive Alive® by Chrysal makes sure that the bouquets arrive beautiful and fresh after transport, whether in the back of the car or having been delivered via a courier or post. There is no need for a bucket or vase with water, Arrive Alive® allows flowers to be transported on their side without the risk of water spillage / leakage. In addition, Arrive Alive® gives florists and bouquet makers the cost advantages of shipping flowers horizontally while flowers remain hydrated thus making it ideal for postal flowers.

GENERAL

  • Arrive Alive® by Chrysal is a patented horticultural foam-wrap which creates a water reservoir for cut flowers, thus ensuring hydration during transport or at point of sale.
  • Absorbs and releases moisture easily (better than cotton or newspaper).
  • Will hydrate flowers for 3 days.
  • Available in 2 sizes: block ‘S’ and triangle design.
EFFECTS
  • Arrive Alive® by Chrysal enhances performance and quality of the flowers at the point of arrival compared to dry transport.
  • Keeps flowers beautiful without the need for a bucket or vase with water.
  • Enables horizontal transport.
  • Easy to use. Even automatic application is possible.
  • Easier for customer to transport flowers home and ensures hydration during journey.
  • Perceived better flower care.
  • Does not leak.
  • Outer bag can be personalized by adding flower care tips and/or customer name.

SAVINGS

  • Reduces flower wastage; even when flowers are not returned correctly into bucket or vase, they are always hydrated in store.
  • Reduces water consumption.
  • Lighter and therefore less expensive to transport than flowers on vase solution.
  • Cheaper than some alternative transport solutions.

 



Chrysal Leafshine new look, same shine!

Chrysal International announced that they plan to refresh their packaging of the Chrysal brand in 2015. Since 1929 the Pokon and Chrysal brand has been an international leader in flower and plant care.

In 2007 the Pokon brand was divested and products began to be marketed under the Chrysal brand. In doing so, Pokon leafshine was rebranded under the Chrysal name.  “Pokon green or Chrysal blue, the shine has been fine since 1929!” says Jim Kaplan, President of Chrysal Americas.

Chrysal leafshine is oil free, includes no CFC’s and adds an instant natural gloss to leaves of plants and cut foliage. It removes water spots and calcium deposits and it gives a protective shiny layer, which keeps dust away. Furthermore, the evaporation of water is reduced, which will prolong the lifetime of the plants and cut foliage.

The refreshed look will be introduced around the summer and will be available throughout local Wholesalers and Chrysal Distributors globally.

Be sure to look for our signature 25% Free can with the bright blue top.


One way we show appreciation and celebrate motherhood is by giving flowers. If you’re unfamiliar with the language of flowers it may be difficult to choose the right type considering the many varieties and colors that are out there. The following is a small list of popular Mother’s Day flowers and their meanings to help you narrow down your choices.

CARNATIONS

Symbolizes pride and beauty. A red carnation symbolizes love, pride and admiration; pink carnations symbolizes love of a mother.

LILIES

Although white lilies are associated with funerals, there are many other types lilies to pick from. Calla lilies signify beauty and Day lilies are the Chinese symbol for motherhood.

ORCHIDS

Orchids are exotic plants the symbolize refinement, thoughtfulness and mature charm. They also symbolize proud and glorious femininity.

ROSES

Roses of various colors convey a number of different meanings. A bouquet of mature rose blooms sends a message of gratitude; white roses signify virtue, purity, and reverence. A rose symbolizes grace in a medium pink hue, gratitude in a dark pink color, and youthful joy in light pink.

SUNFLOWERS & GERBERA DAISIES

These bright and cheerful flowers send a message of adoration and respect. Similarly gerbera daisies have a joyful look in their myriad colors. Daisies are traditionally a symbol of beauty, and gerbera daisies also signify cheerfulness and playfulness.

TULIPS

The general message of tulips is love. More specifically, pink tulips signify caring and red tulips suggest true love. Yellow tulips, as might be guessed from their appearance, bring a message of cheerful thoughts.

VIOLETS

Violets signify faithfulness and devotion. The gift of a violet plant can provide a lasting reminder of your appreciation for a mother’s devotion.


Easter without a lily is still Easter!

Cats and lilies don’t mix! Different species of Lilium or Hemerocallis families are deadly poisonous to cats. Even a curious leaf nibble or a taste of the pollen can send Felix into renal failure.

List of Dangerous Lilies for Cats:

Which types are deadly? Lily longiflorum (Easter lilies), Asiatic varieties, Oriental varieties like ‘Star Gazer’, Lily of the Valley, garden Day lilies (Hemerocallis), wood lilies. Where cats live, NO lilies.

Safe Lilies for Cats:

Benign lilies include the Peace, Peruvian, and Calla lilies; these contain insoluble oxalate crystals that cause minor signs such as tissue irritation to the mouth, tongue, pharynx, and esophagus.

For More information: http://www.petpoisonhelpline.com/poison/lilies/


During the biggest floral holiday the silent psychologists known as Florists will be biting their tongues and holding back while writing the personal messages that will accompany the gorgeous designs.  We asked fun florists worldwide to help us collect some of the funniest cards they had to write out.  The responses were hilarious, crude and honestly not suitable for a company blog (although the whole office had a blast reading them, we are all adults).

After much deliberation & counting the always scientific “likes” of facebook, we decided to share the ones that seem PG-13.

We hope you enjoy & have a successful holiday season!

“Darling Girl, she’s just a friend. Believe me, if I was going to cheat on you, I wouldn’t take her to a Harry Potter movie.”

Delivered one dozen roses with a box of chocolates for Valentine’s Day a couple years back. The sender wanted the card to read: “They say it takes one hour of sex to burn off two pieces of chocolate. Eat the whole box, I’ve got plans!”

“Come near my husband again and I will be sending you funeral flowers”

On a sympathy card. “Sorry you won’t be at Christmas.”

“Happy Mothers day, With lots of love from your favorite, not the mistake!”

“Drop your drawers and the flowers are yours.”

“Happy 30th anniversary! Thanks for the best 26 years of my life!”

 

“No card needed, I’m sending these anniversary flowers to myself as I know my husband won’t!”

“Sorry I threw up. XXX”

“I’m sorry it is your fault.”

 

Thank you to all the florist who participated, we would love to give you all credit but we understand your client/ florist confidentially agreement.


Flower preparation is just as important as the flower handling itself. Here are 12 flower care tips for Valentine’s, that will ensure longer vase life…

  • Start off with a clean work space and clean materials (buckets, cutters, vases, etc). 
  • Always measure out your solutions correctly. Overdosing or under-dosing wastes time and money.
  • Prep your buckets with COLD water. Pre-chilling buckets a day ahead will work even better.
  • Fill bucket 1/3 full. During holidays, mark bucket with tape for quick filling. 
  • Do not use ice since it dilutes the dosage.
  • Use sharp, clean tools to prevent contamination and maximize solution efficacy.
  • Get stems into solution quickly to reduce air bubbles entering the system. 
  • Never combine the old solution with the fresh new solution.
  • Top-up with flower food solution and not water.
  • Give a fresh cut when you prepare fresh bucket solutions.
  • Keep leaves out of vase water. 
  • Avoid dripping any solution or water on petals and flowers. Try to keep them as dry as possible.
According to the National Retail Federation adults intended to spend an average of $40.20 on flowers for Valentine’s Day. Following these tips and using floral nutrients is a great financial investment and more importantly necessary to preserve your floral reputation.
CUT ROSE CARE TIPS
 

As Valentine’s Day passes, most of us will be finding new vases for lovely floral arrangements. Keeping the flowers fresh and lasting longer is paramount for anybody receiving Valentine’s flowers from a loved one. Valentine’s flowers  represent a deeper meaning and carry more sentimental value, making vase life a top priority. Their are proper precautions for increasing the vase life of your flowers after Valentine’s Day.  Here is some useful care and handling information that you should know to keep your Valentine’s flowers looking as beautiful as ever.

Start clean; use a clean vase

Make sure the vase or display container you use is clean! Any dirt or dust left in the vase upon filling with water can lead to bacteria formation which can be harmful to the flowers, thus affecting the vase life.Use tap water (the colder the better!

Use tap water (the colder the better!)

For post Valentine’s, it’s important to use very cold water to keep your beautiful arrangements lasting as long as possible. Cold water will keep your flowers looking fresher longer. Warm or hot water is recommended if you want your blooms to open faster. Also, be sure to change the water quite frequently, possibly every day or every other day.

Remove leaves which will fall below the water level

It’s important that no leaves come in contact with the vase water. Leaves that fall below the water level will increase the chance that bacteria forms. Again, the presence of bacteria is very harmful to the flower and will affect the longevity of the flowers life.

Cut the stems 1-2 inches

At the bottom of each flower, the stem can become clogged or mushy making water uptake difficult for proper hydration. Therefore, it’s important to cut your stems frequently to allow for efficient hydration. Chrysal recommends to cut stems 1-2 inches, but stay closer to 1 inch if you have a shorter stemmed flower. Also,  be sure to cut the stems at an angle to allow the best water uptake and to prevent damaging and flatting the stem. Click here for more info.

Don’t Forget the Flower Food!

Along with the care and handling tips above, you might also want to consider using a flower care treatment. Treating your flowers to some Chrysal will keep your flowers lasting longer and looking as beautiful as ever! Chrysal offers many treatment options for many different flower types, allowing you to make your Valentine’s flowers last.


Having trouble selecting a flower for your Valentine?  Looking for the perfect flower that will send the right message? It’s important to know that every flower might express something just a little different. Understanding what certain flowers express can help you in choosing the perfect flower for your Valentine. Here are some popular flower choices and what they might convey on Valentine’s Day.

Roses

Red Rose– Love and romance. The obvious representation of love. Don’t be shy to shower your lover with red roses for Valentine’s.

White Rose– White roses can either be a sign of purity and innocence or often associated with sympathy and death. Might not be the wisest choice for this holiday.

Yellow Rose– Friendship and cheer. Good choice to give to a best friend this Valentine’s Day.

Pink Rose– True love. Might not express as much burning passion as a red rose. Good for newer relationships. Also associated with giving thanks and admiration.

Lavender Rose– Royalty. Good way to tell your loved one he/she is king/queen of your heart.

Orange Rose– A mix between red and yellow rose representing middle ground between friendship and love.

Black Rose– Represents the start of new things or major changes in ones life. Definitely a unique flower but not recommended for this holiday.

Daisies

Innocence and happiness.

Tulips

Relatively happy flower that can represent awakening. Meanings can change based on the shade; red means love, white forgiveness, pink caring and purple royalty.

Orchids

Delicate beauty and a flattering sentiment.

Carnations

Relatively happy flowers and meanings vary with the shade. Avoid striped carnations, those represent refusal.

Mums

Secret admirer or excitement. Great choice for a crush or a first date.

Daffodils

Represents chivalry. Great gift from a man to his best female friend.

Hydrangea

Perseverance. Great choice for long standing couples. Popular for weddings.

Peony

Riches and goodluck. Great choice for a newly engaged couple.