Mother’s Day is one of the biggest floral holidays and it’s less than two weeks away (May 8th). It’s very important to be prepared for a holiday as big as this one. If you haven’t started to prepare, here is a list of things to get you through the holiday and ensure the freshest blooms for your clients.
Valentine’s Day is on a Sunday this year, that means put on your marketing caps and PROMOTE, PROMOTE & PREPARE WISELY.
Here is a survival countdown for Valentine’s Day that can help you optimize your flowers, staff and most importantly your cost & sales.
Week of January 25—29
- a) Prepare work schedules. Identify which non-floral associates will help in floral
- b) Decorate Floral Department
- c) Complete candy arrangements
- d) Fill water tubes with Chrysal Professional #2 or save money & time and use Arrive Alive. Every stem gets hydrated!
- e) Indentify incremental display location(s)
- f)Send out a $5 off coupon to customers & remind them to order the flowers early in order to get the best flowers!
- g) Post “at a glance” instructions for prepping flowers
INSTRUCTIONS INCLUDE–Mix ALL solutions with COLD H2O
o Right solution for the job: Chyrsal Prof #2 for buckets. Pro #3 for vases.
o How deep to fill buckets (1/3—1/2)
o How much to cut off stems (1-2inches)
o How many bunches per bucket
o NOT to strip foliage from stems
o What cooler to store finished products
Week of January 30—Feb 5
- a) Make sure ALL floral supplies are in. No supply orders during VD week (glass, nutrients, wire, Arrive Alive, Transporters)
- b) Review VD work schedule / make changes. Staff heaviest for the 14th
- c) Balloon set-up
- d) Determine display area for impact items (orchids , tulip pots, etc)
- e) Upgrade potted. Dust off last year’s left over bows and pouffs
- f) Make sure wire catalogues are out and everyone knows how to use
Week of February 6—12
- a) Create balloon bouquets
- b) Begin fresh arrangement production
- c) Start pre-greening rose vases. Fill vases with Chrysal Professional #2 or Pro #3.
- d) Spray pre-green vases with Chrysal leafshine to avoid dehydration.
- e) Identify space allotments in dairy and produce coolers for arrangements
- f) Create a coupon for Mother’s Day & make sure it goes out the door with every flower!
- a) Communicate to receiving manager and GM how large your in-bound load will be
- b) Identify where it is to be stored
- c) Staff heavy to process entire load of dry-pack blooms. Leave NOTHING in boxes!
- 2 REASONS WHY: 1. So you can inspect the product. 2. Allow time for flowers to hydrate 100%
- d) Prepare processing buckets using cold water and Chrysal Professional #2
- e) Teach extra help how to wrap flowers & how to up-sale with Arrive Alive water wrap
- a) Mass-produce rose arrangements
- b) Build displays
- c) Create a special section for vase-less bouquets, use Arrive Alive to wrap the bouquets and get water out of the buckets! Wet floors are dangerous!
- a) Arrange to have all displays completed by noon
- b) Expand ALL fresh cut displays—get every stem out on the floor
- a) Floral managers help customers, NOT run registers!
- b) Assign someone to refill arrangements with freshly-made Chrysal Pro #2 or Pro#3
- c) Set up Cupid check out lane at end of day. Prep location with floral wrapping paper & Arrive Alive
- d) Remind the register people that the holiday is UPC-driven!
- e) Buy lunch for the entire staff, it doesn’t have to be expensive but it should reflect appreciation and keep everyone in the store
- a) Instruct all staff to up-sell EVERYTHING!! Remember–everything in a vase SELLS!
- b) Remind the customers to use the flower food in order to maximize the vase life of their flowers.
- CELEBRATE & BEGIN TO PLAN FOR NEXT YEAR, take notes of what went well & what went wrong. This is the best time to make notes since the big event is fresh in your memory!
- If you have any left over flowers donate them to local hospitals or even give them to your staff as an extra token of appreciation!
When it comes to transporting bouquets, the most important part is to keep them hydrated. Arrive Alive® by Chrysal makes sure that the bouquets arrive beautiful and fresh after transport, whether in the back of the car or having been delivered via a courier or post. There is no need for a bucket or vase with water, Arrive Alive® allows flowers to be transported on their side without the risk of water spillage / leakage. In addition, Arrive Alive® gives florists and bouquet makers the cost advantages of shipping flowers horizontally while flowers remain hydrated thus making it ideal for postal flowers.
- Arrive Alive® by Chrysal is a patented horticultural foam-wrap which creates a water reservoir for cut flowers, thus ensuring hydration during transport or at point of sale.
- Absorbs and releases moisture easily (better than cotton or newspaper).
- Will hydrate flowers for 3 days.
- Available in 2 sizes: block ‘S’ and triangle design.
- Arrive Alive® by Chrysal enhances performance and quality of the flowers at the point of arrival compared to dry transport.
- Keeps flowers beautiful without the need for a bucket or vase with water.
- Enables horizontal transport.
- Easy to use. Even automatic application is possible.
- Easier for customer to transport flowers home and ensures hydration during journey.
- Perceived better flower care.
- Does not leak.
- Outer bag can be personalized by adding flower care tips and/or customer name.
- Reduces flower wastage; even when flowers are not returned correctly into bucket or vase, they are always hydrated in store.
- Reduces water consumption.
- Lighter and therefore less expensive to transport than flowers on vase solution.
- Cheaper than some alternative transport solutions.
We asked the talented Deborah De la Flor to teach us techniques on how to arrange spiral hand tied bouquets. Click on the images to view Deborah’s techniques on video.
Here are a few tips:
- Always ask for the freshest flowers.
- Keep twisting in your hands and move around to see all angels
- Keep design CLEAN and focus on colors
- Use zip ties to help keep flowers in place, careful to snap flowers or to make it too loose
- DON’T forget to use FRESH FLOWER FOOD!
- For transportation use Arrive Alive by Chrysal