Survival Countdown for Valentine’s Day

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Valentine’s Day is on a Sunday this year, that means put on your marketing caps and PROMOTE, PROMOTE & PREPARE WISELY.

Here is a survival countdown for Valentine’s Day that can help you optimize your flowers, staff and most importantly your cost & sales.

Week of January 25—29

  • a) Prepare work schedules. Identify which non-floral associates will help in floral
  • b) Decorate Floral Department
  • c) Complete candy arrangements
  • d) Fill water tubes with Chrysal Professional #2 or save money & time and use Arrive Alive.  Every stem gets hydrated!
  • e) Indentify incremental display location(s)
  • f)Send out a $5 off coupon to customers & remind them to order the flowers early in order to get the best flowers!
  • g) Post “at a glance” instructions for prepping flowers

INSTRUCTIONS INCLUDE–Mix ALL solutions with COLD H2O
o Right solution for the job: Chyrsal Prof #2 for buckets. Pro #3 for vases.
o How deep to fill buckets (1/3—1/2)
o How much to cut off stems (1-2inches)
o How many bunches per bucket
o NOT to strip foliage from stems
o What cooler to store finished products

Week of January 30—Feb 5

  • a) Make sure ALL floral supplies are in. No supply orders during VD week (glass, nutrients, wire, Arrive Alive, Transporters)
  • b) Review VD work schedule / make changes. Staff heaviest for the 14th
  • c) Balloon set-up
  • d) Determine display area for impact items (orchids , tulip pots, etc)
  • e) Upgrade potted. Dust off last year’s left over bows and pouffs
  • f) Make sure wire catalogues are out and everyone knows how to use

Week of February 6—12

  • a) Create balloon bouquets
  • b) Begin fresh arrangement production
  • c) Start pre-greening rose vases. Fill vases with Chrysal Professional #2 or Pro #3.
  • d) Spray pre-green vases with Chrysal leafshine to avoid dehydration.
  • e) Identify space allotments in dairy and produce coolers for arrangements
  • f) Create a coupon for Mother’s Day & make sure it goes out the door with every flower!

February 9

  • a) Communicate to receiving manager and GM how large your in-bound load will be
  • b) Identify where it is to be stored
  • c) Staff heavy to process entire load of dry-pack blooms. Leave NOTHING in boxes!
  • 2 REASONS WHY: 1. So you can inspect the product. 2. Allow time for flowers to hydrate 100%
  • d) Prepare processing buckets using cold water and Chrysal Professional #2
  • e) Teach extra help how to wrap flowers & how to up-sale with Arrive Alive water wrap

February 11

  • a) Mass-produce rose arrangements
  • b) Build displays
  • c) Create a special section for vase-less bouquets, use Arrive Alive to wrap the bouquets and get water out of the buckets! Wet floors are dangerous!

February 12

  • a) Arrange to have all displays completed by noon
  • b) Expand ALL fresh cut displays—get every stem out on the floor

February 13

  • a) Floral managers help customers, NOT run registers!
  • b) Assign someone to refill arrangements with freshly-made Chrysal Pro #2 or Pro#3
  • c) Set up Cupid check out lane at end of day. Prep location with floral wrapping paper & Arrive Alive
  • d) Remind the register people that the holiday is UPC-driven!
  • e) Buy lunch for the entire staff, it doesn’t have to be expensive but it should reflect appreciation and keep everyone in the store

FEBRUARY 14

  • a) Instruct all staff to up-sell EVERYTHING!! Remember–everything in a vase SELLS!
  • b) Remind the customers to use the flower food in order to maximize the vase life of their flowers.

FEBRUARY 15

  • CELEBRATE & BEGIN TO PLAN FOR NEXT YEAR, take notes of what went well & what went wrong.  This is the best time to make notes since the big event is fresh in your memory! 
  • If you have any left over flowers donate them to local hospitals or even give them to your staff as an extra token of appreciation!


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