Expoflora is the largest exhibition of flowers and plants in Latin America. This annual flower show in Holambra,Brasil, a Dutch-founded city that’s the country’s largest flower producer. Besides a great display of flowers and plants, there are music performances and traditional dances of the Netherlands, Dutch cuisine contest, landscaping and rain of petals each afternoon.
The event takes place during the month of September, this year Chrysal sponsored the flower sales stand with sachets. Margriet Kroon, a Chrysal International Technical Consultant, captured these wonderful images for us to share.
This year, Holambra was officially recognized by Brazil president Dilma Rousseff as the National Flower Capital. Holambra was started in 1948 when group emigration fromHolland took place. Whole groups of families emigrated to Brasil after the second world war. Nowadays Holambra is the centre of the flower production and trade and still has a strong link with Holland.