Valentine’s Day is on a Sunday this year, that means put on your marketing caps and PROMOTE, PROMOTE & PREPARE WISELY.

Here is a survival countdown for Valentine’s Day that can help you optimize your flowers, staff and most importantly your cost & sales.

Week of January 25—29

  • a) Prepare work schedules. Identify which non-floral associates will help in floral
  • b) Decorate Floral Department
  • c) Complete candy arrangements
  • d) Fill water tubes with Chrysal Professional #2 or save money & time and use Arrive Alive.  Every stem gets hydrated!
  • e) Indentify incremental display location(s)
  • f)Send out a $5 off coupon to customers & remind them to order the flowers early in order to get the best flowers!
  • g) Post “at a glance” instructions for prepping flowers

INSTRUCTIONS INCLUDE–Mix ALL solutions with COLD H2O
o Right solution for the job: Chyrsal Prof #2 for buckets. Pro #3 for vases.
o How deep to fill buckets (1/3—1/2)
o How much to cut off stems (1-2inches)
o How many bunches per bucket
o NOT to strip foliage from stems
o What cooler to store finished products

Week of January 30—Feb 5

  • a) Make sure ALL floral supplies are in. No supply orders during VD week (glass, nutrients, wire, Arrive Alive, Transporters)
  • b) Review VD work schedule / make changes. Staff heaviest for the 14th
  • c) Balloon set-up
  • d) Determine display area for impact items (orchids , tulip pots, etc)
  • e) Upgrade potted. Dust off last year’s left over bows and pouffs
  • f) Make sure wire catalogues are out and everyone knows how to use

Week of February 6—12

  • a) Create balloon bouquets
  • b) Begin fresh arrangement production
  • c) Start pre-greening rose vases. Fill vases with Chrysal Professional #2 or Pro #3.
  • d) Spray pre-green vases with Chrysal leafshine to avoid dehydration.
  • e) Identify space allotments in dairy and produce coolers for arrangements
  • f) Create a coupon for Mother’s Day & make sure it goes out the door with every flower!

February 9

  • a) Communicate to receiving manager and GM how large your in-bound load will be
  • b) Identify where it is to be stored
  • c) Staff heavy to process entire load of dry-pack blooms. Leave NOTHING in boxes!
  • 2 REASONS WHY: 1. So you can inspect the product. 2. Allow time for flowers to hydrate 100%
  • d) Prepare processing buckets using cold water and Chrysal Professional #2
  • e) Teach extra help how to wrap flowers & how to up-sale with Arrive Alive water wrap

February 11

  • a) Mass-produce rose arrangements
  • b) Build displays
  • c) Create a special section for vase-less bouquets, use Arrive Alive to wrap the bouquets and get water out of the buckets! Wet floors are dangerous!

February 12

  • a) Arrange to have all displays completed by noon
  • b) Expand ALL fresh cut displays—get every stem out on the floor

February 13

  • a) Floral managers help customers, NOT run registers!
  • b) Assign someone to refill arrangements with freshly-made Chrysal Pro #2 or Pro#3
  • c) Set up Cupid check out lane at end of day. Prep location with floral wrapping paper & Arrive Alive
  • d) Remind the register people that the holiday is UPC-driven!
  • e) Buy lunch for the entire staff, it doesn’t have to be expensive but it should reflect appreciation and keep everyone in the store

FEBRUARY 14

  • a) Instruct all staff to up-sell EVERYTHING!! Remember–everything in a vase SELLS!
  • b) Remind the customers to use the flower food in order to maximize the vase life of their flowers.

FEBRUARY 15

  • CELEBRATE & BEGIN TO PLAN FOR NEXT YEAR, take notes of what went well & what went wrong.  This is the best time to make notes since the big event is fresh in your memory! 
  • If you have any left over flowers donate them to local hospitals or even give them to your staff as an extra token of appreciation!


Having trouble selecting a flower for your Valentine?  Looking for the perfect flower that will send the right message? It’s important to know that every flower might express something just a little different. Understanding what certain flowers express can help you in choosing the perfect flower for your Valentine. Here are some popular flower choices and what they might convey on Valentine’s Day.

Roses

Red Rose– Love and romance. The obvious representation of love. Don’t be shy to shower your lover with red roses for Valentine’s.

White Rose– White roses can either be a sign of purity and innocence or often associated with sympathy and death. Might not be the wisest choice for this holiday.

Yellow Rose– Friendship and cheer. Good choice to give to a best friend this Valentine’s Day.

Pink Rose– True love. Might not express as much burning passion as a red rose. Good for newer relationships. Also associated with giving thanks and admiration.

Lavender Rose– Royalty. Good way to tell your loved one he/she is king/queen of your heart.

Orange Rose– A mix between red and yellow rose representing middle ground between friendship and love.

Black Rose– Represents the start of new things or major changes in ones life. Definitely a unique flower but not recommended for this holiday.

Daisies

Innocence and happiness.

Tulips

Relatively happy flower that can represent awakening. Meanings can change based on the shade; red means love, white forgiveness, pink caring and purple royalty.

Orchids

Delicate beauty and a flattering sentiment.

Carnations

Relatively happy flowers and meanings vary with the shade. Avoid striped carnations, those represent refusal.

Mums

Secret admirer or excitement. Great choice for a crush or a first date.

Daffodils

Represents chivalry. Great gift from a man to his best female friend.

Hydrangea

Perseverance. Great choice for long standing couples. Popular for weddings.

Peony

Riches and goodluck. Great choice for a newly engaged couple.


We all know Valentine’s is the season of LOVE.  It’s important to show your customers and flower shop some love by creating welcoming Valentine’s decorations for this lovely holiday. This will help showcase your Valentine’s merchandise and should lead to higher store traffic and more sales.  Here are some lovely tips for decorating your floral department for Valentine’s this year!

  • Decorate the windows and front of your shop- You want to draw attention to your store for people on the outside.  Valentine’s is fresh in everybody’s mind, so as they pass your store, if something creative catches their eye, it’s more likely they come in to look around.
  • Display your store hours clearly so customers know your Valentine’s hours- It’s important customers know your Valentine’s hours so they know where to go if they need last minute items.  Displaying your hours clearly and creatively can help keep store traffic up.
  • Be creative!  You want to create unique decorations that will help draw people to your shop, maybe a centerpiece- Having one very creative and beautiful piece can get people talking and bring traffic to the store.  Having this located towards the back of the store might be good so customers need to walk through aisles of merchandise to see it.
  • Have many floral arrangement options- Offer your customers different options so they can choose which they like best.  Offer different flower combinations and different vases and presentation items.  Also, try infusing heart shaped items into your bouquets.
  • Placement is key- Around the store, place cut-out hearts, cut-out cupids, balloons and other decorations that scream Valentine’s.  When it comes to Valentine’s, nothing is never too much.  So don’t be afraid to go crazy and overdo the decorations!
  • Set the mood with music- Play some classic love songs lightly in the background that will enhance a shoppers mood.  This could maybe trigger feelings about their loved ones and lead to more purchases.

Visit www.chrysalflowerfood.com

 


To ensure longer vase life of your fresh cut flowers, it’s important to give them a fresh trim every once in a while.  What many don’t know is that it’s very important to cut your stems quite frequently, we recommend every few days.  Find out the benefits of cutting your stems often and why you should cut flower stems 1-2 inches.

Why should I cut stems frequently?

If you are transporting fresh cut flowers home and they are dry for a period of more than 30 minutes, you should cut the stem once you get home before arranging them in a vase.  When a fresh cut flower is cut and kept dry, the cut off flower stem protects itself against infections and drying out through the cutting wound by sealing it, much like a wound on our skin.  This means when cut flowers are put into a vase with solution, the water absorption is greatly decreased or even completely stopped, resulting in premature demise of the entire flower.  This also happens when stems are in vase arrangements for long periods of time.  Flower ends soon become waterlogged and mushy when in solution, making it important to re-cut stems every few days.  If the end of the stem becomes too waterlogged, the flowers may begin to droop and lose their petals more quickly due to lack of hydration.  It’s also worth noting that most of the germs and organic matter accumulate towards the bottom of stems, making this a portal for bacteria growth.  Re-cutting each stem will ultimately keep your flowers alive and fresher for longer.

Why should I cut 1-2 inches?

Many industrialists will lend the advice of cutting your stems 1/4 to 1/2 inch in order to preserve the length of the stem.  However, 75-85% of bacteria, organic matter and germs are lodged in the bottom 1-2 inches of stems.  It’s important to open stem tissue by eliminating micro-organisms with a fresh cut so solution can flow freely through the stem towards the head of the flower for proper nourishment.  In order to see the greatest effects, try to trim the stems 1-2 inches with an angled cut (if you have a shorter stem flower, try to stick with close to 1 inch).  With a sharp knife or sharp floral cutter or scissor, make an angled on the stem.  This will help ensure proper water uptake for the stem.  If you fear trimming 1-2 inches will result in your arrangement not being tall enough for your vase, try using an opaque vase.  This will allow you to use Chrysal Floral Foam at the bottom to add height to your arrangement that is lost with the cut stems.  Also, as you are trimming the stems, be sure to trim foliage too so it does not get submerged in water.

Quick Tip

Are you afraid that cutting stems will disturb the flower placement in a beautiful arrangement? A quick tip is to tie the stems with twine just above the vase’s edge before taking them out for a cut.  Make sure to hold the tied arrangement firmly as you re-cut the stems.  After you are finished, place the arrangement back into the clean vase (remove the twine) and refill with fresh water and Chrysal flower food.


Should you strip your roses is a common question that many ask during Valentine’s Day prep.  This popular Valentine’s Day topic comes with many varying opinions.  Many feel that stripping roses of thorns and foliage creates a cleaner product for the end customer.  While this might be true, removing thorns and foliage does have its disadvantages.  Consider these truths about stem stripping roses before deciding to get rid of thorns and foliage.

Things to consider

When you remove thorns, wounds and holes are created which can become disease entry ports for bacteria.  This can be extremely damaging for the life of your roses.  Removing foliage has its advantages and disadvantages.  Foliage helps with the hydration process so many argue you should not strip foliage from a rose.  Specialized cells on the undersurface of rose foliage help pull solution up into the flower head, allowing for efficient hydration.  However, foliage that is submerged in water is susceptible to bacteria growth.  So you must be careful with your foliage if you plan to leave it on the stem.  We recommend to leave foliage on the stem but out of the water.  Removing only the foliage from the portion of stems that will be submerged in water will lead to both longer vase life and effective hydration.

If you are planning to strip your roses this year, Chrysal’s Flower Stem Stripper is the perfect tool because it removes the foliage without damaging the stem.  It also helps to remove the sharp tip of the thorn without completely removing the entire thorn (preventing the creation of wounds and holes that can develop bacteria).

 


If you really want to impress your customers this Valentine’s Day, be sure to show your flowers some love by treating them with the proper solution.  Always remember that happy flowers lead to happy customers!  Whether your looking for a solution for storing and transporting your flowers, or a solution for your beautiful floral arrangements you have on display, Chrysal offers many different solutions for different purposes.  It’s important to understand what is the best solution for your flowers.

Hydration Solution

Dehydration is good for nobody, not even your flowers.  It’s common for bacteria to clog stems, impeding water flow through the flowers plumbing system.  Any treatment used must at least include a clarifier to keep bacteria under control.  Water alone does not fit this profile.  Chrysal Professional #1 is a conditioning product for all cut flowers that stimulates the rehydration of flowers after a period of dry transportation.  It increases vase life by up to 30% versus water alone.  For roses, Chrysal RosePro Hydration Solution really does the trick.  This Valentine’s Day, treat your customers with the most beautiful roses by using RosePro Hydration solution.  Any product that has been dry for an extended period of time benefits from a hydration boost (Gerberas, spray and garden roses, veronica, clematis, hydrangeas to name a few).

Transport and Holding Solution

For storing your Valentine’s flowers in floral buckets, keep them in optimum condition by using Chrysal Professional #2.  Chrysal Professional #2 is great for transportation and holding purposes.  It contains just enough nutrients for the natural development of the flowers, without stimulating a full development in this part of the chain.  It stimulates water uptake and keeps flowers and foliage in an optimum condition.

Vase and Foam Solution

As Valentine’s Day approaches, it’s important to impress your customers with floral arrangements that keep their beauty and remain in optimal condition for as long as possible.  This is what Chrysal Professional #3 helps to achieve.  Chrysal Professional #3 is a solution designed to keep your flowers in peak condition so they stay as beautiful as ever in your arrangements.  The solution prolongs vase life by up to 60% versus water alone and also allows the flowers to maintain their true colors while reducing fading.  For your vases, be sure to use Chrysal Professional #3 solution for the best results.  Your customers will notice.


Come Valentine’s Day, you may have many flowers that will be looking for a new home.  When choosing the best vase for your flowers, it’s important to consider the make-up and size of the vase that will work best for your flower.  Any kind of container may be used for displaying flowers, however some are more suitable than others for ensuring good flower development.  Here is some information to consider when choosing the best vase for your flowers.

Choice of Vases

Let’s discuss a few vase materials, ranking them from the best to the worst.

Glass

An inert material, no reaction between the vase solution and the vase, easy to clean.

Crystal

Older vases might have pores where micro-organisms can settle, more difficult to clean, risk of dull vases due to pollution.

Plastics

Relatively neutral but polluting in the long run due to small scratches if used intensively, then becoming more difficult to clean properly.

Ceramics

If glazed: relatively neutral, when this protection is absent or damaged: micro-organisms might settle and this type of container becomes more difficult to clean.

Metals

Cut flower foods are generally acidic solutions and i not, the flower turns the vase solution into an acid environment. This increases the risk of exchange of ions from the metal vases into the solution. Most of these metals are toxic to the flower. It is therefore important to always use an inner vase i.e. plastic.

What size should the vase be?

The “Best Match” is the best-fitting combination of a bouquet and a vase.  There is a logical relationship between the size, height and weight of a bouquet of cut flowers and the size, height and weight of the vase, which ensures that:

  • the flowers stand up straight
  • the vase can preferably hold enough water for at least one week
  • the vase weighs enough not to fall over i.e. not “top heavy”
  • the desired arrangement is achieved
  • flower arrangers often have as a rule of thumb that the height of the vase should be between 40 and 60 % of the height of the bouquet

Quick Tip for Storing your Vases and Containers

The best way to store your vases and containers is storing them upside down.  This prevents droplets of moisture from settling at the bottom of a vase after cleaning, which is the perfect environment for the development of bacteria.  Also, storing vases upside down will prevent dust and dirt from settling at the bottom of the vase during storage.  As a precaution, it is wise to scrub and rinse the vase well before filling it up with flower food, water, and flowers.

 

Chrysal works with some of the major glass manufacturers worldwide to stay up to date with the trends.  Chrysal recently partnered with Hakbijl, to distribute a Euro-trendy line of glass in the U.S.

Images courtesy of the inspirational booklet by Hakbijl & Dekker Chrysanten with our Trend Selection flower food line


It is extremely important to get an early start on your Valentines Day preparation.  We feel that a clean start is always the best start.  In order to make sure your Valentine Flowers will look beautiful and maintain optimal freshness throughout the season, it is important to start clean by following Chrysal’s best floral cleaning practices.  For the best results, use Chrysal Professional Cleaner.  Chrysal Professional Cleaner is a flower friendly cleaning agent ideal for all buckets, vases, containers, work tables, walls and coolers.  Easy to use and biodegrable formula.  More efficient than bleach and smells better too!  Here are some care and handling tips for keeping your floral buckets and tools clean.

  • Prepare your cleaning solution with cold water and with proper dosage in a spray bottle.  Correct dose ensures 100% efficiency!
  • Spray buckets and tools with your cleaning agent and scrub using a scrub brush
  • With buckets, make sure your are cleaning the inside, outside and even the bottom of your buckets (if your stacking)
  • Once your work station, buckets and tools are cleaned, rinse off the remaining cleaning solution residue with water (For a more efficient clean, let the cleaner sit for a few minutes before rinsing off your tools and buckets)
  • Make sure you are also cleaning and wiping down all work tables and stations
  • Clean frequently throughout the day (3-5 times a day is recommended but will vary based on work performed)

Check out our Youtube page ChrysalCares for videos on proper cleaning procedures as well as many other care and handling tips!