Valentine’s Day is on a Sunday this year, that means put on your marketing caps and PROMOTE, PROMOTE & PREPARE WISELY.

Here is a survival countdown for Valentine’s Day that can help you optimize your flowers, staff and most importantly your cost & sales.

Week of January 25—29

  • a) Prepare work schedules. Identify which non-floral associates will help in floral
  • b) Decorate Floral Department
  • c) Complete candy arrangements
  • d) Fill water tubes with Chrysal Professional #2 or save money & time and use Arrive Alive.  Every stem gets hydrated!
  • e) Indentify incremental display location(s)
  • f)Send out a $5 off coupon to customers & remind them to order the flowers early in order to get the best flowers!
  • g) Post “at a glance” instructions for prepping flowers

INSTRUCTIONS INCLUDE–Mix ALL solutions with COLD H2O
o Right solution for the job: Chyrsal Prof #2 for buckets. Pro #3 for vases.
o How deep to fill buckets (1/3—1/2)
o How much to cut off stems (1-2inches)
o How many bunches per bucket
o NOT to strip foliage from stems
o What cooler to store finished products

Week of January 30—Feb 5

  • a) Make sure ALL floral supplies are in. No supply orders during VD week (glass, nutrients, wire, Arrive Alive, Transporters)
  • b) Review VD work schedule / make changes. Staff heaviest for the 14th
  • c) Balloon set-up
  • d) Determine display area for impact items (orchids , tulip pots, etc)
  • e) Upgrade potted. Dust off last year’s left over bows and pouffs
  • f) Make sure wire catalogues are out and everyone knows how to use

Week of February 6—12

  • a) Create balloon bouquets
  • b) Begin fresh arrangement production
  • c) Start pre-greening rose vases. Fill vases with Chrysal Professional #2 or Pro #3.
  • d) Spray pre-green vases with Chrysal leafshine to avoid dehydration.
  • e) Identify space allotments in dairy and produce coolers for arrangements
  • f) Create a coupon for Mother’s Day & make sure it goes out the door with every flower!

February 9

  • a) Communicate to receiving manager and GM how large your in-bound load will be
  • b) Identify where it is to be stored
  • c) Staff heavy to process entire load of dry-pack blooms. Leave NOTHING in boxes!
  • 2 REASONS WHY: 1. So you can inspect the product. 2. Allow time for flowers to hydrate 100%
  • d) Prepare processing buckets using cold water and Chrysal Professional #2
  • e) Teach extra help how to wrap flowers & how to up-sale with Arrive Alive water wrap

February 11

  • a) Mass-produce rose arrangements
  • b) Build displays
  • c) Create a special section for vase-less bouquets, use Arrive Alive to wrap the bouquets and get water out of the buckets! Wet floors are dangerous!

February 12

  • a) Arrange to have all displays completed by noon
  • b) Expand ALL fresh cut displays—get every stem out on the floor

February 13

  • a) Floral managers help customers, NOT run registers!
  • b) Assign someone to refill arrangements with freshly-made Chrysal Pro #2 or Pro#3
  • c) Set up Cupid check out lane at end of day. Prep location with floral wrapping paper & Arrive Alive
  • d) Remind the register people that the holiday is UPC-driven!
  • e) Buy lunch for the entire staff, it doesn’t have to be expensive but it should reflect appreciation and keep everyone in the store

FEBRUARY 14

  • a) Instruct all staff to up-sell EVERYTHING!! Remember–everything in a vase SELLS!
  • b) Remind the customers to use the flower food in order to maximize the vase life of their flowers.

FEBRUARY 15

  • CELEBRATE & BEGIN TO PLAN FOR NEXT YEAR, take notes of what went well & what went wrong.  This is the best time to make notes since the big event is fresh in your memory! 
  • If you have any left over flowers donate them to local hospitals or even give them to your staff as an extra token of appreciation!


To achieve a long vase life, removing the thorns is not recommended. Every wound on the stem leads to deterioration of the stem bark and the loss of cell moisture, resulting in major container/vase contamination. This results in wilted leaves, very little or no flower development and turbid, smelly containers and vases. With Rosa it can even lead to the manifestation of bent-neck.

VASE LIFE TESTS

Roses with thorns last longer in the vase than roses without thorns. When flower food is added to the vase water, the differences disappear. However, the vase water of roses without thorns does remain turbid.

 VASE LIFE KILLERS

 The only excuse for removing thorns is to make arranging easier and protect the hands if no gloves are used. If you have to,  remove the thorns with as little damage to the tissue as possible. The consumer can best remove them by breaking them off by hand, pushing them aside. All other methods of using knives and thorn removers are harmful to the flower.


During the biggest floral holiday the silent psychologists known as Florists will be biting their tongues and holding back while writing the personal messages that will accompany the gorgeous designs.  We asked fun florists worldwide to help us collect some of the funniest cards they had to write out.  The responses were hilarious, crude and honestly not suitable for a company blog (although the whole office had a blast reading them, we are all adults).

After much deliberation & counting the always scientific “likes” of facebook, we decided to share the ones that seem PG-13.

We hope you enjoy & have a successful holiday season!

“Darling Girl, she’s just a friend. Believe me, if I was going to cheat on you, I wouldn’t take her to a Harry Potter movie.”

Delivered one dozen roses with a box of chocolates for Valentine’s Day a couple years back. The sender wanted the card to read: “They say it takes one hour of sex to burn off two pieces of chocolate. Eat the whole box, I’ve got plans!”

“Come near my husband again and I will be sending you funeral flowers”

On a sympathy card. “Sorry you won’t be at Christmas.”

“Happy Mothers day, With lots of love from your favorite, not the mistake!”

“Drop your drawers and the flowers are yours.”

“Happy 30th anniversary! Thanks for the best 26 years of my life!”

 

“No card needed, I’m sending these anniversary flowers to myself as I know my husband won’t!”

“Sorry I threw up. XXX”

“I’m sorry it is your fault.”

 

Thank you to all the florist who participated, we would love to give you all credit but we understand your client/ florist confidentially agreement.


Last year an estimated $1.9 billion dollars were spent on flowers for Valentine’s Day. With such a large amount of money being spent on this holiday, it is important that your flowers are being properly handled. Ensure your investment and provide the customer with the highest quality possible by following these proven rose handling techniques.
GENERAL
                                                        • Do not drop boxes on pallet or floor in order to avoid impact damage and internal bruising
                                                        • Stack boxes on top of pallets in cooler to maximize air flow and also prevent soggy bottoms
                                                        • Allow roses to drink water 1 – 2 hours before sales display
                                                        • Place roses to top shelves away from drip areas to lessen the chance of Botrytis
                                                        • Soak foam, fill vases with Chrysal Rose Pro Vase so flowers stand tall to the end

DRY PACK PROCESSING

                                                          • Store boxes at 34 – 38F. Avoid fluctuating temperatures in order to reduce excessive condensation
                                                          • Remove ONLY as many boxes as you can process within 30 – 60 minutes
                                                          • Fill buckets with Chrysal Professional #1 or Professional #2
                                                          • Measure when mixing solutions
                                                          • Clean buckets, clean cutters, clean solution
                                                          • Let bunches sit outside cooler (in sleeves) for 30 minutes to allow condensation to evaporate
                                                          • Remove only foliage and thorns below water level
                                                          • Hydrate roses for a minimum of 2 – 4 hours before displaying or designing

WET PACK PROCESSING

                                                          • Follow same guidelines as dry pack processing
                                                          • Check solution level on arrival
                                                          • Top up with fresh solution (not tap water), if needed
                                                          • Do not drip on flowers
                                                          • Remove any diseased flowers (Botrytis etc.) 

CUT ROSE CARE TIPS


Flower preparation is just as important as the flower handling itself. Here are 12 flower care tips for Valentine’s, that will ensure longer vase life…

  • Start off with a clean work space and clean materials (buckets, cutters, vases, etc). 
  • Always measure out your solutions correctly. Overdosing or under-dosing wastes time and money.
  • Prep your buckets with COLD water. Pre-chilling buckets a day ahead will work even better.
  • Fill bucket 1/3 full. During holidays, mark bucket with tape for quick filling. 
  • Do not use ice since it dilutes the dosage.
  • Use sharp, clean tools to prevent contamination and maximize solution efficacy.
  • Get stems into solution quickly to reduce air bubbles entering the system. 
  • Never combine the old solution with the fresh new solution.
  • Top-up with flower food solution and not water.
  • Give a fresh cut when you prepare fresh bucket solutions.
  • Keep leaves out of vase water. 
  • Avoid dripping any solution or water on petals and flowers. Try to keep them as dry as possible.
According to the National Retail Federation adults intended to spend an average of $40.20 on flowers for Valentine’s Day. Following these tips and using floral nutrients is a great financial investment and more importantly necessary to preserve your floral reputation.
CUT ROSE CARE TIPS