Having trouble selecting a flower for your Valentine?  Looking for the perfect flower that will send the right message? It’s important to know that every flower might express something just a little different. Understanding what certain flowers express can help you in choosing the perfect flower for your Valentine. Here are some popular flower choices and what they might convey on Valentine’s Day.


Red Rose– Love and romance. The obvious representation of love. Don’t be shy to shower your lover with red roses for Valentine’s.

White Rose– White roses can either be a sign of purity and innocence or often associated with sympathy and death. Might not be the wisest choice for this holiday.

Yellow Rose– Friendship and cheer. Good choice to give to a best friend this Valentine’s Day.

Pink Rose– True love. Might not express as much burning passion as a red rose. Good for newer relationships. Also associated with giving thanks and admiration.

Lavender Rose– Royalty. Good way to tell your loved one he/she is king/queen of your heart.

Orange Rose– A mix between red and yellow rose representing middle ground between friendship and love.

Black Rose– Represents the start of new things or major changes in ones life. Definitely a unique flower but not recommended for this holiday.


Innocence and happiness.


Relatively happy flower that can represent awakening. Meanings can change based on the shade; red means love, white forgiveness, pink caring and purple royalty.


Delicate beauty and a flattering sentiment.


Relatively happy flowers and meanings vary with the shade. Avoid striped carnations, those represent refusal.


Secret admirer or excitement. Great choice for a crush or a first date.


Represents chivalry. Great gift from a man to his best female friend.


Perseverance. Great choice for long standing couples. Popular for weddings.


Riches and goodluck. Great choice for a newly engaged couple.

We all know Valentine’s is the season of LOVE.  It’s important to show your customers and flower shop some love by creating welcoming Valentine’s decorations for this lovely holiday. This will help showcase your Valentine’s merchandise and should lead to higher store traffic and more sales.  Here are some lovely tips for decorating your floral department for Valentine’s this year!

  • Decorate the windows and front of your shop- You want to draw attention to your store for people on the outside.  Valentine’s is fresh in everybody’s mind, so as they pass your store, if something creative catches their eye, it’s more likely they come in to look around.
  • Display your store hours clearly so customers know your Valentine’s hours- It’s important customers know your Valentine’s hours so they know where to go if they need last minute items.  Displaying your hours clearly and creatively can help keep store traffic up.
  • Be creative!  You want to create unique decorations that will help draw people to your shop, maybe a centerpiece- Having one very creative and beautiful piece can get people talking and bring traffic to the store.  Having this located towards the back of the store might be good so customers need to walk through aisles of merchandise to see it.
  • Have many floral arrangement options- Offer your customers different options so they can choose which they like best.  Offer different flower combinations and different vases and presentation items.  Also, try infusing heart shaped items into your bouquets.
  • Placement is key- Around the store, place cut-out hearts, cut-out cupids, balloons and other decorations that scream Valentine’s.  When it comes to Valentine’s, nothing is never too much.  So don’t be afraid to go crazy and overdo the decorations!
  • Set the mood with music- Play some classic love songs lightly in the background that will enhance a shoppers mood.  This could maybe trigger feelings about their loved ones and lead to more purchases.

Visit www.chrysalflowerfood.com


by: Gayle Smith
Technical Consultant for Chrysal Americas

Black edging happens for two reasons:

  • Lots of intense light (high UV)
  • Cold Temperatures (greenhouses have no heat)


UV light–

Roses are grown in areas with lots of intense light energy. Production areas close to the equator (Colombia and Ecuador) get 12 hours light every day of the year. Light energy (luminosity) is strongest at the equator vs. northern latitudes.

Pigments in red roses are particularly sensitive to “sun-burning”. This condition is genetic to red, brown and purple rose varieties. Black edged and brown “sunburn” patches result

UPSIDE: It is this strong equatorial light that also provides us intense colors

Temperature: Greenhouses in Latin America are mostly not heated so when there is a big difference between daytime and night time temperatures, roses respond in a way that the pigments concentrate.  In yellow and pink varieties, concentrated pigments appear as red flames or  intense color chips, but in red varieties, pigments appear black.

UPSIDE: The wide variance in daytime—night-time temps gives us HUGE head sizes


No, not at all. The down side is simply the effect on aesthetic appearance


  • Peeling opens the bud structure and blooms pop fast
  • Peeling triggers the internal production of ethylene which shortens vase life
  • Ethylene gas is produced as a wound response
  • Peeling distorts the bud shape. No one wants a Hershey’s kiss shape rose
  • Peeling the guard petals leaves roses susceptible to mechanical damage  inherent in  transit and handling
  • When roses open, the dark edges re-curve down and are not visible


These varieties are selected because they perform well in the growing conditions of Latin America (e.g. large heads, strong, long, straight stems, good opening)

What is piercing?

When discussing care and handling of Tulips this question always arises.  But what is it?

It is pinching a hole in the Tulip stem just under the bloom, with a needle or (safety) pin.

True or Myth?

Little research has been done on this Tulip piercing topic.  Sometimes there was an effect on bending, and piercing the stem was brought forward as being responsible for the reduction of this effect, but never consistently.

So why piercing?

One reason to pierce could be the formation of callus tissue on the cutting surface, which promotes stiffness of the stem and reduces the elongation of the stem.

A second reason behind piercing stems is to get rid of the so called air bubbles  in the stem.  This might be a problem when Tulip are put into tap water only.  In general we advise not to pierce the Tulip stems.  The risk of rotting outweighs the benefits.

What should you do?

  • Buy Tulip that have been treated with Chrysal BVB.  This treatment will make sure that enlogation is reduced enormously
  • Fill buckets with cold or pre-chilled water and Chrysal bulb food T-Bag, then add flowers
  • Buy Tulip that already show color.  Green Tulip will have difficulties to develop into nice flowers in the vase
  • Always (re)cut the stem before putting the flowers in the vase
  • Leave the Tulip in the sleeve and put them in a vase/bucket with water in a dark spot for a couple hours
  • Use Chrysal specialty cut flower food for Tulip or Chrysal bulb food.  This food will also reduce the browning of the leaf tips
  • Using a cut flower food, particularly the Chrysal specialties for bulbous flowers or Tulip cut flower food, will solve water uptake problems

For Chrysal Bulb Flower Food samples email: info@chrysalusa.com