In preparing your displays for Valentine’s, it’s important to understand what items are impact items and whicharrangements draw attention.  Some flowers draw attention more than others, and it’s important to know when to use them in arrangements and where to display them for your customers.  For Valentine’s, of course roses are right up there with impact items that can lure the eyes of consumers, but lets look at some other items that can garner the attention of many customers.  Here are some helpful ideas for displaying Valentine’s impact items.

Orchids and Tulips are two flowers that draw attention for Valentine’s because they are a favorite to many and have natural beauty.  Tulips have a very elegant look to them and come in an array of beautiful and vibrant colors.  It’s important to take proper care while displaying your Tulips though because they continue to grow while in water (possibly 1-6 inches).

Tulips are a beautiful impact flower and would look great in a storefront designed to draw people into the store.  Keep in mind though that you do not want to store tulips in full sun, near heaters, or under lamps because heat shortens the life of blooming flowers.  The best environment is in cooler temperatures whenever possible.  Orchids are another delicate beauty that remain one of the more popular variety of flowers.  Orchids showcase such a natural beauty, that it’s common to display Orchids in unique ways.  For some display ideas, just look around your home or store for ordinary objects commonly used for other purposes, then transform them into a planter used  for displaying the Orchid. With Tulips, Orchids and other impact arrangements, it’s wise to make them part of your centerpiece that you plan to showcase for your store.  You want consumers to see unique and beautiful arrangements so they can pick and choose what they like and what they want for their loved one.  If you plan to offer candy, stuffed animals, or other goodies, you may want to display these items near your floral display so consumers understand the options they have.

When displaying impact items in your store, it’s important to display arrangements in areas of your store that is exposed to consumers.  You do not want your impact arrangements hidden or out of sight.  In the front of the store towards the window displays would be a nice place to display your beautiful arrangements because it can invite customers into the store.  Keep in mind that you do not want to store the flowers in full sun, near heaters, or under lamps because heat shortens the life of blooming flowers.

 


With Valentine’s being weeks away, Chrysal wants to make sure you have all of the information regarding your Valentine’s flowers at your fingertips!  To continue our countdown to February 14th, here is all you need to know about roses!  Below are two very important things you must know and don’t forget to share with your customers.

1.  Correct cut point timing ensures proper bloom development

Rose buds attain maximum bud size in the final 3-7 days before harvest

  • Buds accumulate carbohydrate stores to ensure bloom opening
  • Bud size increases.  Customers love those larger heads!
  • Foliage tissues are actively storing sugars, water and hormones to guard against harvest stress
  • Varieties with a high petal count require an open cut stage to develop
  • Roses must arrive to stores at stage 3-4 for 100% development
  • Rose blooms cut too tight mean buds will never open

Do customers know…?

Don’t expect customers to know about changes in rose cut point.  For years, we diligently trained them to accept bullet tight, over-peeled roses as “fresh”.  Now they are confused on how to judge flower quality.  As a flower expert, it is your privilege and responsibility to educate your customers!

Where’s the fragrance?

The sweeter the fragrance the shorter the vase life.  Breeders choose varieties with long vase life so don’t be alarmed if the fragrance isn’t as sweet.

2.  Resist the urge to peel guard petals and foliage if you want your roses to last longer

Groom guard petals if needed, otherwise leave intact.

Why shouldn’t I peel guard petals?

  • Removing guard petals loosens the bud and promotes opening
  • Peeling guard petals triggers the onset of ethylene production.  Ethylene reduces vase life and hastens death in flowers.
  • Ethylene production starts at the point where the petal attaches to the Calyx

When should I peel guard petals?

Peel ONLY if guard petals show blemishes or disease problems.

  • Guard petals with damaged spots, creases, streaks or tears
  • Guards petals that are excessively black—so much so, it impairs salability
  • Guard petals with raised blister look of Botrytis

Why should I keep foliage?

Specialized cells on the underside of foliage pull solution up to the stem into the bloom.  Remove only those leaves underwater (to control solution pollution).  See our previous blog piece “Should you strip your roses?” about the effects of stripping roses of thorns and foliage.


We all know Valentine’s is the season of LOVE.  It’s important to show your customers and flower shop some love by creating welcoming Valentine’s decorations for this lovely holiday. This will help showcase your Valentine’s merchandise and should lead to higher store traffic and more sales.  Here are some lovely tips for decorating your floral department for Valentine’s this year!

  • Decorate the windows and front of your shop- You want to draw attention to your store for people on the outside.  Valentine’s is fresh in everybody’s mind, so as they pass your store, if something creative catches their eye, it’s more likely they come in to look around.
  • Display your store hours clearly so customers know your Valentine’s hours- It’s important customers know your Valentine’s hours so they know where to go if they need last minute items.  Displaying your hours clearly and creatively can help keep store traffic up.
  • Be creative!  You want to create unique decorations that will help draw people to your shop, maybe a centerpiece- Having one very creative and beautiful piece can get people talking and bring traffic to the store.  Having this located towards the back of the store might be good so customers need to walk through aisles of merchandise to see it.
  • Have many floral arrangement options- Offer your customers different options so they can choose which they like best.  Offer different flower combinations and different vases and presentation items.  Also, try infusing heart shaped items into your bouquets.
  • Placement is key- Around the store, place cut-out hearts, cut-out cupids, balloons and other decorations that scream Valentine’s.  When it comes to Valentine’s, nothing is never too much.  So don’t be afraid to go crazy and overdo the decorations!
  • Set the mood with music- Play some classic love songs lightly in the background that will enhance a shoppers mood.  This could maybe trigger feelings about their loved ones and lead to more purchases.

Visit www.chrysalflowerfood.com

 


To ensure longer vase life of your fresh cut flowers, it’s important to give them a fresh trim every once in a while.  What many don’t know is that it’s very important to cut your stems quite frequently, we recommend every few days.  Find out the benefits of cutting your stems often and why you should cut flower stems 1-2 inches.

Why should I cut stems frequently?

If you are transporting fresh cut flowers home and they are dry for a period of more than 30 minutes, you should cut the stem once you get home before arranging them in a vase.  When a fresh cut flower is cut and kept dry, the cut off flower stem protects itself against infections and drying out through the cutting wound by sealing it, much like a wound on our skin.  This means when cut flowers are put into a vase with solution, the water absorption is greatly decreased or even completely stopped, resulting in premature demise of the entire flower.  This also happens when stems are in vase arrangements for long periods of time.  Flower ends soon become waterlogged and mushy when in solution, making it important to re-cut stems every few days.  If the end of the stem becomes too waterlogged, the flowers may begin to droop and lose their petals more quickly due to lack of hydration.  It’s also worth noting that most of the germs and organic matter accumulate towards the bottom of stems, making this a portal for bacteria growth.  Re-cutting each stem will ultimately keep your flowers alive and fresher for longer.

Why should I cut 1-2 inches?

Many industrialists will lend the advice of cutting your stems 1/4 to 1/2 inch in order to preserve the length of the stem.  However, 75-85% of bacteria, organic matter and germs are lodged in the bottom 1-2 inches of stems.  It’s important to open stem tissue by eliminating micro-organisms with a fresh cut so solution can flow freely through the stem towards the head of the flower for proper nourishment.  In order to see the greatest effects, try to trim the stems 1-2 inches with an angled cut (if you have a shorter stem flower, try to stick with close to 1 inch).  With a sharp knife or sharp floral cutter or scissor, make an angled on the stem.  This will help ensure proper water uptake for the stem.  If you fear trimming 1-2 inches will result in your arrangement not being tall enough for your vase, try using an opaque vase.  This will allow you to use Chrysal Floral Foam at the bottom to add height to your arrangement that is lost with the cut stems.  Also, as you are trimming the stems, be sure to trim foliage too so it does not get submerged in water.

Quick Tip

Are you afraid that cutting stems will disturb the flower placement in a beautiful arrangement? A quick tip is to tie the stems with twine just above the vase’s edge before taking them out for a cut.  Make sure to hold the tied arrangement firmly as you re-cut the stems.  After you are finished, place the arrangement back into the clean vase (remove the twine) and refill with fresh water and Chrysal flower food.


Should you strip your roses is a common question that many ask during Valentine’s Day prep.  This popular Valentine’s Day topic comes with many varying opinions.  Many feel that stripping roses of thorns and foliage creates a cleaner product for the end customer.  While this might be true, removing thorns and foliage does have its disadvantages.  Consider these truths about stem stripping roses before deciding to get rid of thorns and foliage.

Things to consider

When you remove thorns, wounds and holes are created which can become disease entry ports for bacteria.  This can be extremely damaging for the life of your roses.  Removing foliage has its advantages and disadvantages.  Foliage helps with the hydration process so many argue you should not strip foliage from a rose.  Specialized cells on the undersurface of rose foliage help pull solution up into the flower head, allowing for efficient hydration.  However, foliage that is submerged in water is susceptible to bacteria growth.  So you must be careful with your foliage if you plan to leave it on the stem.  We recommend to leave foliage on the stem but out of the water.  Removing only the foliage from the portion of stems that will be submerged in water will lead to both longer vase life and effective hydration.

If you are planning to strip your roses this year, Chrysal’s Flower Stem Stripper is the perfect tool because it removes the foliage without damaging the stem.  It also helps to remove the sharp tip of the thorn without completely removing the entire thorn (preventing the creation of wounds and holes that can develop bacteria).

 


If you really want to impress your customers this Valentine’s Day, be sure to show your flowers some love by treating them with the proper solution.  Always remember that happy flowers lead to happy customers!  Whether your looking for a solution for storing and transporting your flowers, or a solution for your beautiful floral arrangements you have on display, Chrysal offers many different solutions for different purposes.  It’s important to understand what is the best solution for your flowers.

Hydration Solution

Dehydration is good for nobody, not even your flowers.  It’s common for bacteria to clog stems, impeding water flow through the flowers plumbing system.  Any treatment used must at least include a clarifier to keep bacteria under control.  Water alone does not fit this profile.  Chrysal Professional #1 is a conditioning product for all cut flowers that stimulates the rehydration of flowers after a period of dry transportation.  It increases vase life by up to 30% versus water alone.  For roses, Chrysal RosePro Hydration Solution really does the trick.  This Valentine’s Day, treat your customers with the most beautiful roses by using RosePro Hydration solution.  Any product that has been dry for an extended period of time benefits from a hydration boost (Gerberas, spray and garden roses, veronica, clematis, hydrangeas to name a few).

Transport and Holding Solution

For storing your Valentine’s flowers in floral buckets, keep them in optimum condition by using Chrysal Professional #2.  Chrysal Professional #2 is great for transportation and holding purposes.  It contains just enough nutrients for the natural development of the flowers, without stimulating a full development in this part of the chain.  It stimulates water uptake and keeps flowers and foliage in an optimum condition.

Vase and Foam Solution

As Valentine’s Day approaches, it’s important to impress your customers with floral arrangements that keep their beauty and remain in optimal condition for as long as possible.  This is what Chrysal Professional #3 helps to achieve.  Chrysal Professional #3 is a solution designed to keep your flowers in peak condition so they stay as beautiful as ever in your arrangements.  The solution prolongs vase life by up to 60% versus water alone and also allows the flowers to maintain their true colors while reducing fading.  For your vases, be sure to use Chrysal Professional #3 solution for the best results.  Your customers will notice.


Come Valentine’s Day, you may have many flowers that will be looking for a new home.  When choosing the best vase for your flowers, it’s important to consider the make-up and size of the vase that will work best for your flower.  Any kind of container may be used for displaying flowers, however some are more suitable than others for ensuring good flower development.  Here is some information to consider when choosing the best vase for your flowers.

Choice of Vases

Let’s discuss a few vase materials, ranking them from the best to the worst.

Glass

An inert material, no reaction between the vase solution and the vase, easy to clean.

Crystal

Older vases might have pores where micro-organisms can settle, more difficult to clean, risk of dull vases due to pollution.

Plastics

Relatively neutral but polluting in the long run due to small scratches if used intensively, then becoming more difficult to clean properly.

Ceramics

If glazed: relatively neutral, when this protection is absent or damaged: micro-organisms might settle and this type of container becomes more difficult to clean.

Metals

Cut flower foods are generally acidic solutions and i not, the flower turns the vase solution into an acid environment. This increases the risk of exchange of ions from the metal vases into the solution. Most of these metals are toxic to the flower. It is therefore important to always use an inner vase i.e. plastic.

What size should the vase be?

The “Best Match” is the best-fitting combination of a bouquet and a vase.  There is a logical relationship between the size, height and weight of a bouquet of cut flowers and the size, height and weight of the vase, which ensures that:

  • the flowers stand up straight
  • the vase can preferably hold enough water for at least one week
  • the vase weighs enough not to fall over i.e. not “top heavy”
  • the desired arrangement is achieved
  • flower arrangers often have as a rule of thumb that the height of the vase should be between 40 and 60 % of the height of the bouquet

Quick Tip for Storing your Vases and Containers

The best way to store your vases and containers is storing them upside down.  This prevents droplets of moisture from settling at the bottom of a vase after cleaning, which is the perfect environment for the development of bacteria.  Also, storing vases upside down will prevent dust and dirt from settling at the bottom of the vase during storage.  As a precaution, it is wise to scrub and rinse the vase well before filling it up with flower food, water, and flowers.

 

Chrysal works with some of the major glass manufacturers worldwide to stay up to date with the trends.  Chrysal recently partnered with Hakbijl, to distribute a Euro-trendy line of glass in the U.S.

Images courtesy of the inspirational booklet by Hakbijl & Dekker Chrysanten with our Trend Selection flower food line


It is extremely important to get an early start on your Valentines Day preparation.  We feel that a clean start is always the best start.  In order to make sure your Valentine Flowers will look beautiful and maintain optimal freshness throughout the season, it is important to start clean by following Chrysal’s best floral cleaning practices.  For the best results, use Chrysal Professional Cleaner.  Chrysal Professional Cleaner is a flower friendly cleaning agent ideal for all buckets, vases, containers, work tables, walls and coolers.  Easy to use and biodegrable formula.  More efficient than bleach and smells better too!  Here are some care and handling tips for keeping your floral buckets and tools clean.

  • Prepare your cleaning solution with cold water and with proper dosage in a spray bottle.  Correct dose ensures 100% efficiency!
  • Spray buckets and tools with your cleaning agent and scrub using a scrub brush
  • With buckets, make sure your are cleaning the inside, outside and even the bottom of your buckets (if your stacking)
  • Once your work station, buckets and tools are cleaned, rinse off the remaining cleaning solution residue with water (For a more efficient clean, let the cleaner sit for a few minutes before rinsing off your tools and buckets)
  • Make sure you are also cleaning and wiping down all work tables and stations
  • Clean frequently throughout the day (3-5 times a day is recommended but will vary based on work performed)

Check out our Youtube page ChrysalCares for videos on proper cleaning procedures as well as many other care and handling tips!