“ A customer is only going to pay for what they perceive as value; the rest is waste.”
Matt Gold, president of Gold Hill Nursery in Hillsboro OR

Today’s consumers are info-starved and don’t have a minute to spare. If your employee can’t confidently answer their question, Google is punched into a smart phone faster than you can say, “let me find out for you.” Failure is not an option. Consumers want to know how to make their flower purchase last. Product failure is the kiss of death for (repeat) flower sales so training is tantamount to winning sustainable sales. Personnel is your starting point. Here is some information on flowers that your personnel should know!

FAQs all floral employees should be able to answer:

1. Where are these flowers grown?
2. How do they keep them fresh from Colombia to my home?
3. How long will they last?
4. How do I take care of it once I get home?
5. Does that little food packet make a difference?
6. Can I use the petals in my salad and sprinkled on the icing of my cupcakes for color?

Answers:

1.  85% of all commercial flowers enjoyed by US consumers are grown in Colombia and Ecuador

2.  Strict protocols from point of harvest through transit ensure freshness. At harvest, stems are treated in special solutions to hydrate, then cooled to reduce dehydration. Finally bunches are carefully packed to prevent mechanical damage. On US arrival, exacting temperature management minimizes rate of respiration to conserve energy for the vase stage.

3.  Every variety within a genus has its own genetically-coded vase life. Lilies and Carnations easily last 12–15 days. Roses last between 5-7 days.

4.  Mix entire 10g flower food packet with 1 quart of cold water. Fill a clean vase half full with food solution. Cut 1+ inch off each stem. Immediately place stems in vase. Keep foliage above water level. Use remaining flower food solution to top-up as blooms drink the solution. Do not add water or ice–it dilutes the formula, rendering it useless. Flower food flows into and nourishes stems for 5-7 days.

5.  Flower food gives 50% longer vase life vs. plain water.

6.  Commercially grown cut flower petals are not safe to eat or use as decorations on/in food


 

Let’s face it. Where would we be without mom? Well, for one, we wouldn’t be here reading this. But there’s more to it than our mere existence, isn’t there? There sure is. Who would tuck us in at night, and make sure we were up and ready for school in the morning? Who would we go out to lunch with to confide in, and ask how she did it? Who would be around to provide that pragmatic voice

when dad was in an uproar, yelling at the latest credit card bill? And if you think our moms have it rough, and do they ever, let’s look at how Anna Jarvis’s momma, the founder of Mother’s Day, had it.

Ann Maria Jarvis was a social activist living in West Virginia during the American Civil War. Mrs. Jarvis gathered women to initiate what she called, the Mother’s Day Work Club. The organization’s mission was two-fold: One, they helped raise money to buy medicine. And two, they provided stand-in matriarchs to households with mothers who were bedridden with tuberculosis. When West Virginia split, Ann Jarvis made sure her troop of moms remained neutral, and thus, they provided that care and nurture to both sides. Once the war ended, government officials called on Mrs. Jarvis to create an event that would help maintain peace. So in turn, Anna Jarvis created Mother’s Friendship Day—which would occur multiple times throughout the year. The influence of these gatherings was invaluable. Aside from the pie, goodies, and campfires, Mrs. Jarvis and her crew brought veterans—from both sides—to tears in the realization of their fighting.

In 1908, several years after Mrs. Jarvis passed, her daughter, Anna Maria Jarvis, handed out 500 carnations to moms throughout her hometown to commemorate the good work of her momma. And a few years later, in 1914, with the influence of both Mrs. and Miss Jarvis, President Woodrow Wilson made Mother’s Day a United States National Holiday.

So, this Mother’s Day, remember to bring mother dearest her favorite bouquet of flowers to show appreciation for the nurturing she provided that’s helped bring you to where you are today.

Many of MOMS’ Favorites–peonies, hydrangeas, lilac, lisianthus—LOVE sugar. These blooms fare best in Professional #3 all way through sales display into vase!!

Happy Mother’s Day!