1. You can’t make Chicken soup out of chicken manure:
• The #1 rule for great care and handling is buy quality flowers
• Solutions will maximize the genetic potential of any flower, but no solution will make a bad flower good.
2. Respect Temperatures
• Cooler set point: 34 -38F
• Fluctuating and/or high temperatures rob flowers of vase life.
• Use a needle probe thermometer to measure box temps on arrival.
• Probe through lid in the middle of box.
• Measuring temps through pre-cooling holes gives false positive readings
• Upon Arrival at wholesale or retail
• Use clean buckets!
• Fill with cold water and Professional #1, Rose Pro hydration or Professional #2 solutions (36F)
• Measure to get the dose right
• Cut 1-2 inches using clean, sharp tools
• Let bunches drink for minimum 2 hrs before selling or designing. Flowers don’t hydrate with a quick dip
• Remove only foliage falling below the solution level
• Keep flower heads DRY (limit Botrytis
• Don’t cram bunches in buckets. Flowers need ‘breathing’ room
• Soak foam, fill vases with Chrysal Professional #3
• Use a flower friendly cleaning detergent to disinfect buckets, tools, work surfaces, choppers, trash cans, brooms
• Deep clean and keep cooler floors dry to limit Botrytis problems. Keep all food & fruit apart from flowers
4. CUSTOMER EDUCATION
- Educate staff and customers on proper care of roses—all flowers.
- Provide flower food for a quart of water and explain how and why to use
- Bacteria thrive on the sugary sap that leaks from all flower stems.
- They double every 20 minutes and in 10 hours, 100 bacteria cells can become more than 100 Billion cells.
- They live in dirty buckets, unclean flower prep tables, unclean cutting tools and they invade the flower through the cut ends and quickly block the water conducting vessels to the flower head. This causes flower wilting and a very short vase life.
- Bacteria can be detected by rubbing your finger around the inside of your bucket or vase- a slippery feel indicates a presence of bacteria.
- Smelly buckets or vase water can also be another indication of Bacteria growth.
How to mange this?
2012 is here and that means new trends & colors for the flower world. According to PANTONE.com the color of the year is a bright Tangerine Tango PANTONE # 17-1463. This color is sure to brighten up any home and works perfectly with lots of orange gerberas, bright lilies and sun-kissed roses. Tangerine Tango also compliments lots of floral greens.
The Chrysal marketing team also jumped into the world of colors and conducted a market research to survey what the color our “Trend Selection Sachets” should be. Chrysal picked two of the most popular trend themes called:
– Vent du Sud –
– Strong plants, survivors, such as cactuses and succulents.
Also larger pot sizes for various desert plants.
Sharp, spinose, spiky plants, Sansevieria.
– Succulents, groups of plants in small pot sizes, series of small pot sizes.
Dyed flowers and plants in many blue variants.
Oxygenators, fern, Spathiphyllum.
Fragrance stories, Eucalyptus, mint.
– Lots of patterns on flowers and leaves, spots on exotic plants.
A wilder version of Phalaenopsis but also Dendrobium, Miltonia and Cymbidium.
Wilder types of lilies, Alstroemeria and new wispy Gerberas.
Special more robust exotic plants, Bromelia, Calathea and spider Hippeastrum.
The darkest flowers such as brown Anthurium.
– Sand is the new neutral colour, mixed with lots of white or almost white.
The advent of warm lighter shades of brown, terra cotta and leather colours.
– Bright combined with dark, deliberate search for unexpected contrasts.
Dark blue, indigo and deep green.
Various shades of sea blue, azure in various tints.
Deep brown is on the up.
– Vogue –
Women do like seduction, emotion marketing. The majority of our customers are women. Of course, we do bear the entire chain in mind
(including the many male deciders) but ultimately, the end users decide our choices. From push to pull!
– Luxurious and romantic; Lilium, Rosa, Calla, Velvety flowers.
Very large, full flowers, many two-tone roses.
Scalloped and fringed flowers, tulips, Lisianthus.
Large and extraordinary spider-shaped flowers.
One large single stem flower, also in a pot, such as Hydrangea and disbudded Chrysanthemum.
– Retro plants from the fifties, Chrysanthemum, Petunia, Cyclamen, Begonia, Saintpaulia and Dianthus.
Couture flowers, Anthurium, Lilium also as pot plants.
Romantic, double flowers, Begonia, Calandiva®.
Asparagus and Sansevieria.
– Cosy little families of flowering plants in slightly varying colours.
Plants in small pot sizes, mini roses, Kalanchoe, African violet.
Small flowering bulbs, Muscari, hyacinth and crocus.
Granny’s plants, “piggyback plants”, traditional varieties, Begonia, Petunia, Hedera.
British romance, lilacs and new Hydrangea with smaller flowers.
– Pastel shades combined with surprising bright red, purple or pink accents.
The contrast between bold lipstick colors and softer blush colors.
– Pastel shades, even skin tones, salmon pink.
Pale yellow as the newest accent color.
– The advent of pastel colors, especially soft pink, light blue and mint. Matching tones, color families.
After picking the color themes, florists in 5 countries were survived and selected the following colors which matched the Trend themes.The Green goes with both Trend Themes The Black and dark Purple go with the Vent du Sud The Pink and baby Blue go with Vogue.
The new Chrysal Trend Selection also comes with a QR code that links to a mobile site with an educational video on how to care for your flowers as well as tips.
For more information on the Trend Themes for 2012, visit: