Everyone knows that during recent years the United States economy has been particularly unsteady. Employment rates are shifting monthly, the production for many industries are being sent overseas, and most importantly, many without jobs don’t have ample money to spend on luxuries. So where does the flower industry come in, how can it support the US economy, and how can consumers, retailers, and wholesalers help support the industry? In 2010 floriculture sales in the United States at the retail level totaled a staggering $35.2 billion. Wholesalers, retailers, and consumers in the flower industry can help this number grow, and ultimately make an impact on the national economy; but how?
Politics aside, any troubled economy needs some form of stimulus to generate business and create jobs. One of the best ways to stimulate the flower industry is by creating floral shows. Take for example the Philadelphia International Flower show. Their most recent show created a $61 million dollar economic impact equivalent to 637 fulltime jobs. The attendees of the show accumulated 25,000 hotel room nights, and generated $8 million in tax revenues. KPMG reported that the show had a national impact of $100 million. Floral shows occur regularly nationwide, and are proven to really stimulate not only their local economy but nationally as well, by attracted people from all around the country, even the world.
It’s not a secret that 81% of flowers in the US come from Colombia and Ecuador; however that’s not to say that there aren’t domestic opportunities in the industry, even in the growing sector. California generates $3.1 billion annually through growing, and employs 44,045 people in the industry. The flower industry is one of the most intricate businesses in the States and around the world because of the various sectors that are part of the industry, thus the vast businesses on the grower, wholesaler, and retail levels.
On the retail level, floral consumers are purchasing flowers year round and not just on Valentine’s Day. In fact 86% of purchases made on the consumer level come from non-calendar occasions opposed to the 14% of annual sales that occur on a handful of holidays. As long as flowers are purchased, thousands of jobs will be provided, and billions of dollars will be generated.