Everyone knows that during recent years the United States economy has been particularly unsteady. Employment rates are shifting monthly, the production for many industries are being sent overseas, and most importantly, many without jobs don’t have ample money to spend on luxuries. So where does the flower industry come in, how can it support the US economy, and how can consumers, retailers, and wholesalers help support the industry? In 2010 floriculture sales in the United States at the retail level totaled a staggering $35.2 billion. Wholesalers, retailers, and consumers in the flower industry can help this number grow, and ultimately make an impact on the national economy; but how?

Politics aside, any troubled economy needs some form of stimulus to generate business and create jobs. One of the best ways to stimulate the flower industry is by creating floral shows. Take for example the Philadelphia International Flower show. Their most recent show created a $61 million dollar economic impact equivalent to 637 fulltime jobs. The attendees of the show accumulated 25,000 hotel room nights, and generated $8 million in tax revenues. KPMG reported that the show had a national impact of $100 million. Floral shows occur regularly nationwide, and are proven to really stimulate not only their local economy but nationally as well, by attracted people from all around the country, even the world.

It’s not a secret that 81% of flowers in the US come from Colombia and Ecuador; however that’s not to say that there aren’t domestic opportunities in the industry, even in the growing sector. California generates $3.1 billion annually through growing, and employs 44,045 people in the industry. The flower industry is one of the most intricate businesses in the States and around the world because of the various sectors that are part of the industry, thus the vast businesses on the grower, wholesaler, and retail levels.

On the retail level, floral consumers are purchasing flowers year round and not just on Valentine’s Day. In fact 86% of purchases made on the consumer level come from non-calendar occasions opposed to the 14% of  annual sales that occur on a handful of holidays. As long as flowers are purchased, thousands of jobs will be provided, and billions of dollars will be generated.


Unequal Opening

During vase life evaluation of mixed bouquets the individual flowers are not necessarly in the same mature stage. Gerbera, Carnations or Chrysanthmum are already open, while others like Roses, Iris’ and lilies are still in an immature stage.  What is the reason behind this unequal opening?  Just like when you are picking out an outfit you usually shop around different stores or maybe you shopped at the same store but definitely a different department.  Same applies to mixed bouquets, not all the flowers are grown together and some varieties look great together but mature at different times.

 

Which factors influence the flower development from bud to fully open flowers?

1.  Harvest Stage: Flowers such as Chrysanthemums, Carnations and Gerberas are harvested already in an open stage.  So when present in a mixed bouquet they will be the most developed flower/

2.  Need for food: Some flowers such as Roses and Eustoma, react positively when flower food is used because of their immature stage and as such need a lot of food to develop to a full flowering stage.

3.  Vase Water pollution: Vase water without any flower food will quickly be polltued with micro-organisms.  Some flowers such as Roses, Gerbera and a lot of summer flowers are very sentive for pollution.  When this occurs, flower development will be reduced or totally cease.  Other flowers, such as spray carnations are less sensitive to pollution and if these are mixed within a mixed bouquet they will develop better compared to the Roses.

 

 

What can Chrysal do to get more equal flowering mixed bouquets?

  • Trade: By Using Chrysal Clear Professional during the transport and display phase the trade can prevent unequal development.
  • Consumer: By using Chrysal Clear Cut Flower Food the flower development will be even more.

 

Both Chrysal products also slow down the development of pollution.

Click to watch how a mixed bouquet performs with & without Chrysal Flower Food

 


1. Start with a clean vase

2.  Empty Chrysal Cut flower food into the vase

3.  Check the back of the sachet and add correct amount of water

4.  Remove leaves below water level

5.  Cut 2-3 cm off the bottom of the stems

6.  Arrange in the vase

7.  Top up if necessary

8. Avoid draught

9. Avoid direct sunlight

10.  Do not place flowers near fruits, avoid Ethylene damage

11.  Remove dead or wilting flowers